Results-oriented marketing strategies since 1987

Now located in Fort Myers, Florida, our full service advertising and marketing firm was founded in Tampa over 23 years ago. During the past two decades, we’ve won our share of awards for excellence in graphic design, jingles, corporate video, logos, employee incentive programs, trade show displays, and direct mail campaigns. But all the plaques in the world aren’t worth a thing if the marketing plan and advertising campaigns, don’t sell product…motivate buyers…and build your business.

Our regional and national clients do get results, because we apply solid marketing research and analysis to the creative strategies and advertising copy we develop. Your marketing investment pays off because our campaigns bring you the awareness and traffic increases you expect…and deserve.

Call us today for a marketing consultation with no strings, and no obligation. Find out what we do…and what we can do for you.

Our Professionals

JEROLD A. GREENFIELD Creative & Marketing

Jerry is creative and marketing consultant to the company, with over 30 years experience on both the account management and creative sides of the business. He holds a Master of Arts degree in English from the University of Florida.

Jerry has been Creative Director and Senior Account Supervisor with advertising agencies in Florida and the Midwest, specializing in television and radio broadcast production, script writing, corporate identity and positioning, creative and marketing strategies, and market research and analysis. He has produced and directed network television commercials, and won many awards for his creative work on behalf of local, regional, and international clients. He is a nationally published writer, and author of Maverick, which was published by Putnam in three hardback and four paperback editions.
Jerry is a licensed pilot, certified fitness instructor, and past Vice President of the Tampa Bay Advertising Federation, which named him Advertising Professional of the Year in 1991. He is often retained by professional groups and associations to present seminars on advertising techniques and enhancing creativity.

DEBORAH A. GREENFIELD Senior Account Executive

Debi Greenfield completed her BA in Business Management after a 10 year nursing career. While working as Regional Manager for the Nutri/System Weight Loss Company, she discovered how powerful advertising campaigns could directly impact her company’s bottom line.

This led her to a career in broadcast advertising and media, which eventually transitioned into a successful 17 year career with Waterman Broadcasting, as Senior Account Executive for the NBC and ABC affiliates in Southwest Florida. She left the company as top new business developer, one of her proudest achievements.

As Senior Account Executive, Debi supervised local, regional and national accounts including automotive, furniture stores, fast food, attorneys, insurance, jewelry and medical clients. She also worked with major agencies from Manhattan to Los Angeles and Atlanta to Miami. As Account Executive and Media Director at Greenfield Advertising Group, her strategic media planning combines all the services and techniques she has learned from servicing major market “Big Boys.” Her depth of knowledge and experience provides our clients with the highest-level media services using today’s most sophisticated data and technology.

Our Creative Collective

We work with a talented team of professionals in Fort Myers, Orlando, New York, and Connecticut in all areas of graphic design, television and radio broadcast production, web development, design, and marketing, search engine optimization, package design, and outdoor advertising and billboard design. Some of them have partnered with us for ten to twenty years.

 

SCOTT A. FISCHER Marketing Expert

Scott joined Greenfield Advertising in late 2010 and brings over 18 years of agency and client side experience with some of the world’s largest and best-known brands including Applebee’s, Ruby Tuesday, Chicago Title, BMW, Wendy’s, and Anheuser-Busch. Scott has also provided marketing and advertising services for several of the world’s largest and most exclusive Private Family Office Networks, funding projects world-wide from large-scale wind and solar power initiatives to emergency water and reclamation programs in emerging nations. Most recently, Scott was President of Strategic Resources, a Florida-based advertising agency with clients primarily in the restaurant and hospitality industry.

DAVE DROTLEFF Graphic Designer

Having developed effective graphic campaigns for clients such as Sands Hotel and Casino and Trump Castle in Atlantic City, Dave contributes a sophisticated and eclectic style to the needs of our clients. He has also created hundreds of company logos and illustrated several children's books.

ALISON BUSHNELL Graphic Designer

An art director and graphic designer, Alison Bushnell has thirty years' experience in publishing, direct marketing and advertising for such clients as Better Homes and Gardens, Pitney Bowes, Boardroom Inc., Lillian Vernon, and Memorial Sloan Kettering Cancer Center, and has served as a judge for the American Advertising Awards.

KATHERINE ARTHINGTON Graphic Designer

Art Director Katherine Arthington brings 18 years of experience in the printing and graphic design field to every project. Trained in Fine Art at Iowa State University, Katherine applies her art and design talents with the latest graphics software to create original, long-standing visual solutions tailored to reach each client's unique audience. With logo development and branding her specialty, she enjoys the challenges and opportunity offered by every new project.

JASON PAWLOSKI Web Developer/SEO/SEM

Jason Pawloski has been creating and developing websites since the days of bulletin board systems and dial up 300 baud modems. With over 20 years of website experience, you could say he’s a gourmet chef of the internet. He adds a pinch of creativity, a dash of functionality, and a cup of Search Engine Optimization. Jason has a result-driven approach that focuses on the client’s target demographics.

STEVE BUCK Graphic Designer

Steve’s specialty is approaching projects with a truly fresh and unique perspective. During his 30-year career, he has developed successful print, web, and outdoor campaigns for clients in virtually every area of business and commerce.

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