New Clients 2012

Applebee’s Restaurants Alliance Clinical Research/Birmingham Alliance Clinical Research/Orlando S&W Clinical Research/Fort Lauderdale Rebath Home Remodelers/Alabama, Georgia, and Florida

September 2011

Scott Fischer joined our firm in September of 2011. He is responsible for new business development and account service, specializing in the restaurant industry. For over 15 years, Scott was Marketing Director of Gator Apple, LLC, which operates 41 Applebee’s Restaurants in Florida and South Georgia. He has also held similar positions with Ruby Tuesday’s and other national dining chains. His extensive background in restaurant marketing and operations supports the strategic advertising services we offer to Applebee’s and other restaurant clients.

Economy Snapping Back.

April 2011

Well, the economy certainly seems to be on a rebound. The heartbeat may be a bit faint at the moment (April of 2011), but it’s getting stronger every day.

Those of us in the marketing profession get to see the inside of companies engaged in every form of commerce. We have clients in real estate, medical practice, auto sales, restaurants, construction and remodeling, clinical research, auto repair, you name it. This gives us a great view of all segments of the economy, and judging by recent events, we have a lot to be optimistic about.

We’ve recently added two new staff members: Michelle Pepper is responsible for our bookkeeping, receivables, and payables, and Priscilla Brazkauskas assists our Media Director, Debi Greenfield, with the complexities of verifying and reconciling media invoices, so we can assure our clients that they’re receiving all the media exposure they’re paying for…and in many cases, a lot more.

In addition, we’ve been gratified to welcome several new clients in past months

Alliance Clinical Research

This growing company in Birmingham, Alabama conducts clinical trials of new medications. Now with clinics in Florida as well, we’re creating and producing materials to recruit participants for various clinical studies. Recently, we helped them secure over 350 participants for a major study in their Birmingham clinic, and are working with them to secure participants for studies in Orlando.

Galeana Chrysler, Dodge, Jeep, Ram

We were delighted when the Galeana family tapped us to handle the marketing for their Kia dealership in Fort Myers. A bit later, they awarded us their other dealership, where we’re producing high-impact radio and television spots that bring prospects into the showroom.

 

Attorney Allan M. Parvey

This well-known Fort Myers attorney specializes in personal injury, wrongful death, nursing home neglect and similar areas of the law. He retained us for our expertise in planning, negotiating, and placing broadcast media to wring the most out of each advertising dollar spent.

 

Rebath

A well-known business in the home remodeling field, Rebath can completely remodel a bathroom in as little as a single day. Again, it is our extensive media planning experience that attracted this busy area firm to retain us.

 

We also devote much of our time to assisting and supporting charitable organizations.  In October of 2010, our agency created and produced all publicity material for the Masquerade Ball held by Voices for Kids, which supports the all-volunteer Guardian ad Litem program in the region.  In 2011, Mr. Greenfield was Wine Director of the Southwest Florida Wine and Food Fest, which raised over $1.6 million for the Children’s Hospital and other charities that assist sick children.

 

Sep 2009

Deborah Greenfield Joins AgencyFt. Myers, FL

In September of 2009, Deborah A. Greenfield joined Greenfield Advertising Group as Media Director and Senior Account Executive. Deborah’s career includes over 17 years as Senior Account Executive at Waterman Broadcasting (NBC and ABC television affiliates). Prior to that, she was an Account Executive for several area radio stations.

Deborah’s experience in working with large advertising and media placement agencies is a tremendous benefit to our clients, since she has expertise and insight in media planning and buying, designing effective, efficient media campaigns, conducting audience research, performing demographic analysis, and negotiating rates that maximize the impact of every media dollar. She employs sophisticated media monitoring techniques to hold stations accountable for the performance of the commercial time we buy. This results in a higher delivery of rating points and households, and overall more “bang for the buck.”