Restaurant Resources
We provide a comprehensive selection of services to address all your marketing and advertising needs.
When They Dine Out, We Bring Them In.
From fast casual to fine dining, from single owner to franchises, our experience in restaurant marketing and operations is a valuable resource for clients of all sizes. We have worked with Crispers Restaurants in Florida, helping them grow from 2 locations to over 40. And we’ve provided Melting Pot Restaurants with franchisee support materials and resources in widely disparate marketing environments. Clients we’ve worked with include Applebee’s, Ruby Tuesday’s, Wendy’s, Crispers, Melting Pot, and others.
Our staff consists of professionals with in-depth restaurant experience in
- Operations
- Loyalty Programs
- Gift Card Programs
- Vendor Funding and Co-op Activities
- Advertising in All Media
- Staff Incentive and Training Programs
- Staff Wine Knowledge and Presentation
- Point of Sale Materials
- Wine List Consultation
For Example
Example: we recently conducted a wine training course for a fine dining restaurant in Southwest Florida. The course consisted of two-hour classes over a six week period. The restaurant realized an almost-immediate 30% increase in wine sales.
Restaurants – especially multi-outlet chains of all sizes – are a specialty of ours. Please call, and let’s discuss how we can help increase your covers, and your per-ticket average.
Let's get started today.
Media Strategy, Planning, and Placement
Effective advertising depends on delivering the right message to the right target audience…at the most efficient cost. That’s where we shine. Our clients achieve measurable results from their advertising investment due to our sophisticated and experience media planning capabilities. Very few agencies invest in subscriptions to Nielsen and Arbitron audience measurement services, but we do. Very few agencies invest in state-of-the-art media planning software, but we do. The cost is significant, but the return on the investment is immediate. In addition, our Media Director offers our clients over 25 years of experience in selling radio and television time. That experience combines with sharp negotiating skills and the most advanced planning tools to provide our clients with the most effective media programs…at the most efficient cost.
Social Places
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News and Schmooze
If it's not newsworthy, at least it's entertaining.
Sept 2011
Scott A. Fischer joined Greenfield Advertising in late 2011 and brings over 18 years of agency and client side experience with some of the world’s largest and best-known brands including Applebee’s, Ruby Tuesday, Chicago Title, BMW, Wendy’s, and Anheuser-Busch..
